YouTube Strategist

Hi there! We are South and our client is looking for a YouTube Strategist!

Note To Applicants

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
  
  

About The Role

We are looking for a strategic and data-driven YouTube Strategist to help us grow our YouTube presence and reach the right audience with compelling, high-performing content. In this role, you will work closely with content creators, video editors, and the marketing team to define and implement a growth strategy that aligns with our brand goals.

Responsibilities

• Audit and analyze current YouTube channel performance, content, and audience behavior.
• Develop and execute data-informed strategies to grow subscribers, views, and watch time.
• Plan and manage the content calendar in alignment with audience insights and business goals.
• Optimize titles, thumbnails, descriptions, tags, and playlists for SEO and click-through.
• Stay up to date with platform trends, algorithm updates, and best practices.
• Collaborate with video editors and creative teams to ensure content quality and consistency.
• Track and report on KPIs, providing actionable insights and recommendations.
• Identify growth opportunities such as collaborations, shorts, or paid campaigns.
• Support monetization efforts through audience growth and strategic content planning.
  
  

Requirements

• Proven experience growing YouTube channels (personal or professional).
• Strong understanding of YouTube SEO, algorithm, and analytics.
• Ability to translate data into content and strategy decisions.
• Familiarity with tools like TubeBuddy, VidIQ, YouTube Studio, and Google Analytics.
• Creative mindset with a passion for storytelling and digital video trends.
• Excellent communication and project management skills.
• Experience in content marketing, digital media, or social media strategy is a plus.
  
  

Nice to Have

• Experience working with influencers or content creators.
• Basic video editing or scripting skills.
• Knowledge of paid media (YouTube Ads).
• Multilingual or experience with global audiences.
  
  

If this opportunity sounds good to you, send us your resume!